Involver’s Founder Reveals How The Smartest Brands Use Facebook – with Rahim Fazal
Regular readers of this blog might remember my interview with Rahim Fazal, Founder of Involver, a few months ago. If you missed that interview, you can check it out here.
Andrew Warner of Mixergy recently caught up with Rahim and engaged him in a fascinating conversation, primarily revolving around how brands can get the biggest bang for their buck on Facebook. Here’s what Andrew had to say, followed by the interview:
I asked Rahim Fazal to teach the business side of using Facebook because his company, Involver, has helped brands like American Apparel, Us Weekly and Puma grow their businesses using social media.
Here’s an example of what they’ve done. “We started working with Us Weekly, the popular gossip magazine, in April 2009,” he said in this program. “And they used the Involver product, and its suite of applications, to grow their Facebook Fan Page in about six months, from 2,700 fans to over 250,000.”
Why does growing fans even matter to a business? And more importantly, how can you go from building your business’s fan-base to monetizing? Those are the two big questions that this program answers. Along the way, you’ll get to know the entrepreneur who co-founded Involver, a guy who negotiated the sale of his first company for $1.5 million while taking his senior year final exams.
Business Tips via Mixergy, home of the ambitious upstart!
Can’t see the video? Click here.
About Rahim Fazal
Rahim Fazal, is CEO and Co-Founder of Involver, the fastest growing social media platforms for brands. He is a three-time entrepreneur. While still in high school, Rahim co-founded a web-hosting company and negotiated its sale for $1.5 million while taking his Senior Year final exams. He then started a web services platform business and eventually took it public, becoming one of the youngest directors ever of a publicly traded company in the United States.
In 2008, Inc Magazine named Rahim one of its top 30 entrepreneurs under 30, and in 2009, iMedia named Rahim one of the advertising industry’s top 25 digital thought-leaders.
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